Logo guidelines
Logotype
Our logo was created as a differentiator to others out there. We consider it to be bold, modern and sophisticated. The ‘F’ represents the partnership we have with our customers and partners in getting them ahead.
Color usage & alternative backgrounds
The Figure logo and symbol should only be presented in the approved brand colors on a background that provides enough contrast to be legible.
Approved brand colors: Figure purple (#5B56F5), black (#1A1B22), white (#FFFFFF)
Don’ts
To make sure our logos appear consistent throughout each communication, here are a few ways that we DON’T want the logo to show up.
1. Don’t stretch, condense or distort | 2. Only use specified brand colors | 3. Don’t place on busy backgrounds | 4. Don’t change elements individually | 5. Avoid rotating the logo | 6. Avoid placing the logo in a shape or container | 7. Don’t stylize with any effects | 8. Don’t use the logo within a sentence
Logomark
Our logo mark is the short form of our full logo. It is usually bound within a box using our brand colors. Under certain circumstances, we feature our ‘F’ with no bounding box.
For any external materials, only use the symbol in instances when the Figure name is already established through the full logo or accompanying text.
Lockups
Business function lockups
Horizontal and vertical logo lockup are used to highlight a specific business function.
Partnership Lockups
Logo lockups are used to represent the relationship between Figure and our partners. Partner logo does not need to be the same height or width as Figure logo but should visually appear to be the same scale. Use black or white Figure logo only for these lockups.
